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Quality control for short-form media

Quality control (QC) answers a deceptively simple question: will this file play correctly on the screen it was made for?

Every playout platform — a cinema server, a broadcast chain, a digital billboard, a radio automation system — has technical expectations. A file that violates them fails visibly, in front of a paying audience.

What technical QC covers

Check Why it matters
Container & codec The playout system must be able to decode the file at all
Video resolution & aspect ratio Wrong formats letterbox, crop or distort on screen
Frame rate & interlacing Interlaced material on progressive screens shows combing; frame-rate mismatches cause judder or audio drift
Audio channels Mono, stereo or 5.1 must match the playout chain — a missing channel means silent speakers in the room
Loudness & audio levels Broadcast and cinema loudness norms are enforced; too-loud ads generate complaints
Black & freeze frames Encoding faults that read as "the screen broke"
Silence detection Missing or dropped audio tracks
Duration A 31-second file doesn't fit a 30-second slot

Why automation wins here

Technical QC is objective and repeatable — exactly what machines are good at. Automated QC applies the same checklist to every file, every time, at ingest speed, and produces a timecoded record of what was checked and what was found.

The human reviewer's time is then spent where judgment is actually needed: the content side — brand fit and age-appropriateness.

Tip

The DCProof QC Report covers both halves in one pass: technical checks plus a full content review, as PDF and JSON.