GoedGezien / BienVu — Belgium¶
Belgium classifies film content through one system under two language brands: GoedGezien for the Flemish community (since 2019) and BienVu for the francophone community (since January 2026).
Rating tiers¶
| GoedGezien | BienVu | Meaning |
|---|---|---|
| AL | TOUS | All ages |
| 6 | 6 | 6 and over |
| 10 | 10 | 10 and over |
| 12 | 12 | 12 and over |
| 16 | 16 | 16 and over |
| 18 | 18 | 18 and over |
How it works¶
The Belgian rating is a recommendation to parents, not a binding admission age — cinemas are not legally required to turn viewers away. Like Kijkwijzer (on which it builds), classification is based on a coded content questionnaire.
What this means for ads and trailers¶
Advisory or not, Belgian cinemas and their sales houses are expected to keep advertising and trailers appropriate for the audience of each screening — and a mismatch lands as audience complaints on the publisher's desk, not the advertiser's.
Official sources: www.goedgezien.tv · www.bienvu.be
Tip
The DCProof Age Report estimates the GoedGezien / BienVu tier of your ad or trailer, with timecoded findings per category.