Ad of the Week: Volvo — ABC of Death
Saturdays are for ads. This is the first Ad of the Week — a companion to our Friday Trailer of the Week, with a twist: instead of the US MPAA scale, each week we rate one ad against a different national standard, because a spot that plays clean in one market can trip a stricter board in another. We're starting on home turf for the brand — Sweden's Mediemyndigheten (the Swedish Media Authority) — and a genuinely strange piece of film: Volvo's "ABC of Death", a 44-second spec ad that sells a road-safety system using a nursery rhyme about people dying.
